Five Reasons Property Developers Should Choose a Software Solution that Offers Bespoke, Plot-Specific Content

Enticing today’s consumer has become fiercely competitive.  These days, it’s not so much about making your mark as it is about tailoring that mark to each and every customer in ways that pique their interest, while inviting them in with the promise of a customer experience that will be thoughtful and personalised. 

In the world of real estate, the mark you make is arguably even more important than in other industries, as the decision about where to live is one of the most personal we make as individuals, and carries so much weight. 

The experience you provide for your customers, therefore, should be carefully planned out and your tools selected accordingly, especially in the case of your software.  The solution you choose, needs to reflect both your personalised approach as a housing provider and the significance of the transaction for your home user. 

In this blog, we will explain the top five reasons you need to choose a software solution that offers bespoke, plot-specific content, and how this type of software will give a personalised approach that benefits both you and your customers.

1.      Algorithms and the Effect on Customer Expectations

The way we experience digital tools has been revolutionised by the prevalence of algorithms.  ‘From personalized recommendations to search engine results, algorithms play a pivotal role in tailoring our internet experiences,’ says Medium.  They go on to explain that, ‘By analysing user behaviour, preferences, and historical data, algorithms curate content tailored to individual interests, thereby enhancing user engagement and satisfaction.’  Nowadays, all the content we see is tailored to suit the interests of our individual personalities.  When your home users use the software you’ve supplied, they expect the equivalent level of personalisation, so choosing a solution that tailors content for each individual plot is a must.

2.      Immediate Access to Relevant Information

With access to any and all information we could possibly need, never more than a few taps away, consumers no longer expect to put in any leg work when it comes to locating the information that applies directly to them and their new home.  Ensure you choose a software solution that tailors its content so that there is no need for users to trawl through generic information to find the content that applies to them.

3.      Customisation Transcends Technology

Personalised products and services have become so commonplace that they are now expected by consumers.  However, the ‘nice touch’ aspect lives on.  A report published last year revealed that, ‘Four out of every five consumers are more likely to make purchases when a brand gives them a personalised experience,’ according to Fluid Ads.  So, take the time to ensure your software solution personalises content for each user so that you don’t fall short of what home users anticipate from you.

4.      Showing You Care About the End User Experience

Customising the experience you offer with the end user in mind goes a long way to showing you’re a developer who is willing to go the extra mile to optimise your customer experience.  As Miles Brand advises, ‘When homebuyers enjoy a satisfying experience, they’re more likely to demonstrate greater loyalty and recommend home builders to new buyers.’  So what you invest in tailoring your customer experiences can be an investment that pays dividends in more ways than one.

5.      Reducing Calls and Queries to Your Customer Care Team

When you provide plot-specific information for your customers, you are supplying them with the tool they need to self-serve key information about moving into and using their new home.  This naturally leads to a reduction in queries coming to your customer care team, as the precise details of their fixtures, fittings and appliances is available at the tap of a button.  This includes how to maintain the home, operate appliances and what to do in the case of any defects.

Through providing a digital solution like Spaciable Living, you can offer a white labelled product that ensures brand continuity, while providing a bespoke, plot-specific user experience that your residents want and expect from you.  To find out more about our residential engagement and property management app, and to book a demo, get in touch here.